logo design
logo design
Few would argue that the logo is the single most important part of an organisation’s brand identity. Indeed, many people outside our industry mistakenly believe that to create a logo is to establish a brand. Not so. However, in building brand awareness, it has a crucial role to play.
Graphic designers will readily admit that the creative challenge of distilling the ethos and values of a brand to a single visual point of reference is demanding and rewarding in equal measure. Frequently, the logo is the first thing that identifies a brand and the organisation behind it. And if the end result is a seemingly simple mark or graphic icon then it conceals a process that is altogether more complex, the success of which hinges on the experience and creativity of the designer. There’s no hiding place where logo design is concerned.