Motion graphics open up a world of possibilities, allowing you to communicate complex or abstract information in unique and engaging ways. They enable us to create seamless transitions from one scene to another, adding a sense of continuity between content. Varying camera angles and perspectives allow us to travel in and out of imagery and track individual elements to lead the viewer into different settings and scenarios. Text can be animated to follow a voiceover and highlight keywords or sentences. Using kinetic typography, we can twist, rotate, spin and animate words to further emphasise key information.